If a landing page (home page for example) for an Adwords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. Thus to keep your costs low, you need to take into account 3 things:

1. Keywords/research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google Adwords Ad

1. The keywords that want to bid on should be relevant to the product/service you are promoting. However it would be advisable to find out what keywords people are using to search for your product/service.

To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. For example: SEO Services UK

Additionally optimize your hyperlinks with title attributes again use your PPC keywords. Our UK SEO Company offer this SEO service starting from £200, For more info visit

3. PPC ad. Always use the keyword/s that your using in your AD.

If you follow these 3 steps, you will surely keep your Cost per click (CPC) low

Hope this helps:

Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. To get your site to be seen via the 1st page of Google, then we can help.

If a landing page (home page for example) for an Adwords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. Thus to keep your costs low, you need to take into account 3 things:

1. Keywords/research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google Adwords Ad

1. The keywords that want to bid on should be relevant to the product/service you are promoting. However it would be advisable to find out what keywords people are using to search for your product/service.

To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. For example: SEO Services UK

Additionally optimize your hyperlinks with title attributes again use your PPC keywords. Our UK SEO Company offer this SEO service starting from £200, For more info visit

3. PPC ad. Always use the keyword/s that your using in your AD.

If you follow these 3 steps, you will surely keep your Cost per click (CPC) low

Hope this helps:

Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. To get your site to be seen via the 1st page of Google, then we can help.